For PR management pupils: Classification of PR texts and features of using PR articles
Category of PR texts
After we touched a bit regarding the peculiarities of writing advertising texts, it is time to speak about the sorts of PR articles. Happily, right here we have been expecting new acquaintances that are interesting.
- 1. Press announcements. Yes, yes, the kind that is old launch pertains to the category of image texts. Regular publication of data guides could form an image that is certain an item, service or company.
- The possible lack of pr announcements is the fact that its audience is always extremely tied to the circle of interested professionals: it is difficult to imagine a common resident whom opens the web site of their favorite paper later in the day after finishing up work, but a profile resource that places pr announcements on the net.
- 2. Interviews. a pleasant feature of pr-text when you look at the structure of “interview” is the fact that you are able to separately make a “convenient” selection of questions, avoiding any unnecessary subjects. Or particularly concentrate on uncomfortable questions, without waiting around for them (in a more situation that is uncomfortable to be set by opponents.
- Image meeting allows you to definitely tell about a person that is specific and in regards to the company, item, service an such like. PR-copywriting also assumes this structure regarding the interviewing, once the questions within the text foresee the questions that usually arise through the reader.
- 3. Image text. Most often, the writing of image articles is founded on the clear answer of some problems that are socially significant describes processes that are interesting to your customers. Types of PR-texts with this kind:
- just How business N built a brand new play ground
- the way the employees of business N took part when you look at the Sabbatarian
- business N has bought new gear that allows creating much more useful juices
- The handling of company N chose to subtract 10% associated with salary within the Peace Fund
- N team took place that is first town competitions.
- 4. Biography. This form of PR-texts should create an optimistic image of a person that is certain be it a politician, sportsman, singer or someone else. Image biographical texts are seen as an the reality that here, along with the PR that is usual frequently fulfills their “black” fellow. You may already know, dirtying an individual is constantly easier than whitewashing.
- 5. Analytical (expert) text. The singularity of image analytical articles is they may well not also point out a person that is particular business or service. As an example, you see on the net overview that is excellent, telling in regards to the development trends of Russian-language services for producing landing pages.
- The product is lively, relevant, advertising records in it are not at all. The thing that is only reveals in this text is a clear image “trace” – the signature by the end of the content.
- The leading specialist of landing page creation service “Landing +” for example, ” Ivan Ivanov. The website is so-and-so”.
- it appears to be a trifle, nevertheless the reader currently has a specific impression: “Yeah, if everything is interesting, professional as well as on the shelves, then in this “Landing +” they know plenty about good landing pages”. As well as in the event that reader will not instantly go directly to the site associated with service, he can curently pay for essays have a specific positive viewpoint.
Advantages of choosing PR articles
- everbody knows, nobody could have ordered the writing of PR-texts, if there was indeed no pro from their website. Happily, there was. And considerable! Below, we attempted to remember the advantages that are main which image materials are respected.
- Relative cheapness. The price of writing a solid pr-text for the online world is many times less than the order of advertising on tv or creating a video clip. Therefore the keeping of such materials on the internet would be much cheaper. In case it is a concern of press announcements, they may be placed at no cost, investing entirely on creating content.
- Durability. Then all actions will have a one-time effect if you pay for airtime on television, order a beautiful banner in the media or buy time on the radio. The keeping of PR articles on the net is, if not forever, very long.
- don’t forget, the materials (with links) are indexed by the various search engines, which greatly boosts the frequency of reference to the brand (solution, business) on the net. Cumulative effect doing his thing. Well, we ought to remember in regards to the development of the “trust” associated with site and targeted visitors who came to the business’s web site from direct links.
- a huge potential audience. You can write PR-articles on any topic, firmly knowing that they will still meet with their readers today. Profile sites on line are enough for materials to find their audience.
- Increased self- confidence. Unlike marketing articles, which can be identified by readers skeptically, PR-texts are interesting towards the reader in themselves. Consequently, the given information that occurs in image articles, causes your reader significantly more confidence.
A little epilogue
- PR-text is a tool that is really powerful allows you to re solve nearly every dilemma of image character. Proper utilization of OL articles can perform what you should maybe not achieve, even the most high priced advertising.
- Image articles remove the boundaries for the reader’s distrust, which will be the primary and definitely unique home of all of the PR copywriting.